ECFE Professional Community Engagement

TA: ECFE MN Story Collective Initiative

Date: December 4, 2025

Audience: ECFE Coordinators and Parent Educators

Key Take Aways

This session highlighted the launch of the statewide ECFE Story Collective initiative and walked Parent Educators through the purpose, process, and tools for collecting family stories in December and January. The goal is to gather at least 100 stories that reflect the diverse lived experiences of ECFE families, including themes of connection, isolation, belonging, parenting confidence, and barriers to participation. These stories will be used to strengthen legislative messaging, enhance the ECFE Marketing Toolkit, and inform priorities within the ECFE Enhancement Plan. The Story Collective tool is available in six languages, and families can submit stories independently or with support from educators, interpreters, home visits, or in-class parent time.

Participants in this session emphasized how valuable family stories will be for outreach, community building, and elevating the authentic experiences of ECFE families. They noted that personal relationships and direct invitations are the strongest drivers of participation. Stories from any point in a family’s ECFE journey are welcome—even those from decades ago—and families may submit more than one story if they wish. Overall, attendees expressed excitement and anticipation to hear the stories families will share, recognizing how closely the themes of connection, reduced isolation, and strengthened community support align with the heart of ECFE’s mission.

Watch the Recording

Resources to Help You Get Started

• This is an email message in the different languages you can copy and paste to send to families, inviting them to share their ECFE story.
• This is a PowerPoint slide you can use in class to help introduce the project and talk with families about sharing their story.

Printable Summary

ECFE is spending December and January in a push to gather family stories from around the state. We are partnering with the MN StoryCollective, who is providing us the structure for the collection and the analysis of the data. Your stories are important. Please tell us your ECFE Story!! We will be using the data collection to understand how we can better serve families, enhance programs, and justify continued and future state investment in ECFE.

Email version:
This is an email message in the different languages, you can copy and paste to send to families, inviting them to share their ECFE story.

PowerPoint slide version:
This is a PowerPoint slide you can use in class to help introduce the project and talk with families about sharing their story.

We’re celebrating a major milestone—the launch of the ECFE Marketing Toolkit!

With posts now live on : LinkedIn and Facebook and a featured article published on the DCYF website as a news article, this resource is reaching families and partners statewide.

Thank you for being part of this exciting moment for ECFE.

Explore the toolkit here: https://dcyf.mn.gov/partners-and-providers/child-care-and-early-learning/districts-schools-and-head-start/ECFE/marketing-toolkit

Open Office Hour: Parent Satisfaction Surveys Summary

Date: November 20, 2025 (1:00-2:00pm)

Audience: ECFE Parent Educators

Key Take Aways: The session was energetic, open, and collaborative, with parent educators from multiple districts sharing examples, challenges, and strategies for creating meaningful and accessible parent surveys. Conversation centered on key discussion questions such as identifying the main purpose of each survey, understanding which questions give the best or least useful feedback, and exploring how results are shared and used to inform teaching or class planning. Participants also reflected on accessibility for all families, including language and format, and talked about the support they need to strengthen their own surveys. Educators compared methods like paper forms, Google Forms, QR codes, and in-class completion, emphasizing the value of purposeful questions, cultural responsiveness, and giving families dedicated time to respond. The session highlighted strong interest in a shared question bank or framework to support consistent, high-quality parent engagement across ECFE programs.

For printable version https://minnesotadcyf.us.engagementhq.com/30434/widgets/108529/documents/75534

Details

Topic: ECFE Marketing Toolkit Technical Assistance

Date: November 12 and 13

Time: 1:00-2:00pm

How: Zoom

Overview

The DCYF ECFE Team hosted two Marketing Toolkit Technical Assistance sessions to show ECFE staff how to find, customize, and use the marketing materials, including a live demo. Educators and partners from across Minnesota shared their enthusiasm, questions, and hopes for how the toolkit will support their work. Participants highlighted the value of ready-to-use materials, consistent statewide messaging, and tools to better reach families, including those from culturally diverse communities. This summary brings together what we heard and outlines how we will continue supporting the field as the toolkit rolls out.

Highlights from Poll

What materials may be useful right away?

Participants were most excited about the ready-to-use social media content, new images and visual assets, and the ECFE video. Many also highlighted the value of website and newsletter text, pre-designed flyers, posters, postcards, and copy-and-paste messaging. Overall, people appreciated having fresh, modern content they can use immediately without needing to create materials from scratch.

What hopes do you have for the toolkit?

Participants shared a strong desire for the toolkit to increase family awareness of ECFE, especially in communities where families still don’t know the program exists. They also hope the materials will support consistent statewide messaging, save staff time, strengthen multicultural outreach, boost enrollment, and help ECFE programs become more visible in their communities.

What questions do you have?

Participants had thoughtful questions about how to start using the toolkit, whether printed materials would be available, and how to apply the materials to websites, newsletters, and registration systems. They were also curious about whether images or videos could be reused or edited, how the toolkit aligns with other DCYF work such as Screening and Preschool, and how small districts can use the materials efficiently. The most common question was simply, “When can we start using it?”

Q & A

Q: When will the toolkit be available to use?

A: The toolkit is now available on the DCYF website. ECFE Marketing Toolkit | Minnesota Department of Children, Youth, and Families

Q: Will printed materials be available for purchase?

A: Printed materials will not be available for purchase. Community partners such as libraries, Head Start programs, public health departments, childcare centers, ECSE teams, family resource centers, and local nonprofits will be able to order selected materials through the online ordering system. Districts will be responsible for printing their own materials, since we strongly recommend, they personalize the templates with their own website and program information.

Q: How can districts apply the materials to websites, newsletters, registration pages?

A: All materials include copy-and-paste language, images, and templates that can be added directly to district webpages, digital newsletters, and registration systems. Districts can use the content as-is or pair it with their existing branding.

Q: Can districts or other programs reuse the images in the toolkit for purposes outside of ECFE?

A: The images work best when they remain ECFE-specific. Reusing them across different programs can dilute the brand and make ECFE less recognizable to families.

Q: Can we take the ECFE video apart and reuse the audio with our own images or footage?

A: We recommend keeping the video intact. The visuals, narration, and pacing were designed to work together to support consistent ECFE messaging and branding across the state. If districts replace the images or pair the audio with different visuals, the message can become less clear, and the overall brand impact is reduced. Using the video as it was created helps maintain strong, recognizable ECFE communication.

Q: How will the toolkit support outreach to diverse cultural communities?

A: The toolkit includes imagery, language, and messaging that reflect diverse Minnesota families. It was designed to be inclusive, welcoming, and easy to understand across cultures. Effective outreach also includes understanding the cultural communities in each district. The toolkit provides cultural nuances to support this work, and a full report of the engagement findings that informed the toolkit will be shared in the new year.

Q: How does this align with other DCYF work (Screening, Preschool, community partnerships)?

A: The toolkit supports DCYF’s larger effort to strengthen family engagement and promote consistent communication across programs. Early Childhood Screening has its own statewide marketing materials, and while I’m not certain about Preschool-specific materials, family engagement is central to all our work. Once families are connected to ECFE, programs can help them navigate other early learning resources—including Screening, Preschool, and additional supports.

Q: How should districts use the ready-made materials effectively in practice?

A: The materials can be used for social media, websites, newsletters, community events, home visits, partnerships and in high-traffic spaces.

Q: Will this help with marketing in small districts with limited staff?

A: The toolkit was created to save time and reduce workload, especially for small districts without dedicated marketing staff. The ready-made materials make outreach easier and more efficient. We won’t know exactly what works best until we create a plan, we believe will be effective and try it, but the toolkit provides a strong starting point for that work.

Q: Are fliers, posters, etc. already printed and available to order?

A: Print-ready files are available now. Printed materials will be available for community partners to order through the online ordering system after the new year.

Q: What if we don’t always have time to create our own materials?

A: That is exactly why the toolkit was created. It provides ready-to-use content so staff can focus on supporting families, not developing marketing materials.

Support from DCYF ECFE

Technical Assistance: February 18 and 19 (1-2pm)

Community of Practice (CoP): Begin in December, reach out to Mi Yang if interested.

Individual Support: Ongoing, reach out to Mi Yang

Printed Materials for Community Partners: After January

Resources

Recording of Session: ECFE TA: Marketing Toolkit - Zoom Passcode: =J1fvZ#1

Access Toolkit: ECFE Marketing Toolkit | Minnesota Department of Children, Youth, and Families

Printable Summary: https://minnesotadcyf.us.engagementhq.com/30434/widgets/108529/documents/75110

A new ECFE marketing toolkit will launch on Thursday, October 30. DCYF staff will be introducing the toolkit at the MCEA conference.

The toolkit includes practical tools designed to meet local communication needs, including:

• Customizable templates: Posters, postcards, social media posts and more that can be tailored with program-specific details. All templates have also been translated into Spanish, Somali and Hmong.
• Messaging guide: Core messages and sample language to explain ECFE’s benefits in clear, parent-friendly terms
• Outreach strategies: Evidence-informed practices for connecting with families, including approaches for reaching those who may not be familiar with ECFE

The resource was co-created with families and ECFE coordinators to strengthen trust, visibility and engagement across all communities.

The state is hosting brief training sessions to help you locate, customize and effectively use the provided marketing flyers and outreach resources. Events are on:

• November 12, 1-2 p.m.
• November 13, 1-2 p.m.

Join us on Zoom. Please log in with your school email.

For more information, email ecfe.dcyf@state.mn.us.