ECFE marketing toolkit launch

A new ECFE marketing toolkit will launch on Thursday, October 30. DCYF staff will be introducing the toolkit at the MCEA conference.

The toolkit includes practical tools designed to meet local communication needs, including:

• Customizable templates: Posters, postcards, social media posts and more that can be tailored with program-specific details. All templates have also been translated into Spanish, Somali and Hmong.
• Messaging guide: Core messages and sample language to explain ECFE’s benefits in clear, parent-friendly terms
• Outreach strategies: Evidence-informed practices for connecting with families, including approaches for reaching those who may not be familiar with ECFE

The resource was co-created with families and ECFE coordinators to strengthen trust, visibility and engagement across all communities.

The state is hosting brief training sessions to help you locate, customize and effectively use the provided marketing flyers and outreach resources. Events are on:

• November 12, 1-2 p.m.
• November 13, 1-2 p.m.

Join us on Zoom. Please log in with your school email.

For more information, email ecfe.dcyf@state.mn.us.